Brand Reputation Management

Why do you need a Web reputation? If you do not control your brand reputation online, someone else will. Consider the recent advances on major search engines: Research Universal (universal search) Custom Search (personalized search) Search results improved (enhanced search results) Rich extracts  (rich snippets) It has never been possible to get negative or libelous in such a short time. If you do not protect yourself, someone can easily post a comment, make a video, create a blog entry, file a complaint, promote your competitors, develop...

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Small businesses do need social media marketing

Small businesses and social media marketing work well! You might ask yourself if you have the resources to get started on social networks? After all, who has the time and budget to imitate Disney or McDonalds? Certainly not a small business! Well, it is perhaps not the right questions. In fact, a report on marketing via social media in 2011 brings good news to smaller enterprises. These are small business owners who see the best results from their campaigns by marketing through social media. Social media is becoming increasingly...

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